Position Title: Social Media Manager
Location: Remote
Position Overview: We are seeking a creative and experienced Media & Content Manager to lead our content strategy and production efforts, drive engagement and brand awareness, and elevate Bacardo's presence across digital and traditional media channels. The ideal candidate will be a strategic thinker with a passion for storytelling, a knack for creating compelling content, and a proven track record of managing media relations and content marketing initiatives in the cryptocurrency or fintech space.
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Key Responsibilities:
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Curate and manage Bacardo's social media channels, including Twitter, Facebook, Instagram, and LinkedIn, to ensure consistent brand messaging and engagement with the community.
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Develop and implement a social media content calendar, planning and scheduling posts, updates, and campaigns to maintain an active and vibrant online presence.
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Create and publish engaging and visually appealing content, including posts, stories, videos, and graphics, that align with Bacardo's brand identity and resonate with our target audience.
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Monitor social media platforms for trends, conversations, and mentions related to Bacardo, actively engaging with followers, responding to comments and messages, and fostering positive interactions.
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Analyze social media performance metrics, track key performance indicators (KPIs), and generate regular reports to evaluate the effectiveness of social media efforts and identify areas for improvement.
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Stay up-to-date with the latest social media trends, tools, and best practices, continuously seeking opportunities to optimize Bacardo's social media strategy and drive engagement and growth.
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Requirements:
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Bachelor's degree in Marketing, Communications, or related field.
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Proven experience as a social media manager or similar role, with a strong track record of managing and growing social media accounts for brands or organizations.
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Excellent understanding of social media platforms, algorithms, and analytics tools, with the ability to leverage data insights to inform content strategy and optimize performance.
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Exceptional written and verbal communication skills, with the ability to craft compelling and creative content that captures attention and drives engagement.
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Strong project management and organizational skills, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
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Creative mindset and attention to detail, with a passion for storytelling, visual content creation, and community engagement.
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Collaborative team player with strong interpersonal skills, able to work effectively with cross-functional teams and stakeholders.
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What We Offer:
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Competitive salary and benefits package, including equity options and opportunities for career growth and development.
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Dynamic and inclusive work environment with a supportive team culture that values creativity, innovation, and collaboration.
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Flexible work arrangements and the opportunity to make a meaningful impact in shaping Bacardo's social media presence and community engagement strategy.
If you are a strategic thinker with a passion for content marketing and media relations, and a proven track record of driving engagement and brand awareness, we want to hear from you! Apply now to join our team and help shape the future of decentralized finance with Bacardo.